The purpose of the Downtown Bozeman Association (DBA) is: to promote downtown Bozeman as a center of business, culture, and entertainment; to conduct and promote activities and events that build a strong local economy; and to contribute to the well-being, growth, and vitality of downtown Bozeman.

The DBA was established in 1980 as a 501c6 membership organization overseen by a board of member business owners and managers. The DBA membership includes a wide variety of retail shops, restaurants, professional service companies, and other non-profit organizations. The DBA generates revenue from annual membership dues and event proceeds.

Annual DBA special events include the Christmas Stroll, Restaurant Week, Crazy Days, the Art Walk series, Music on Main, and the Cruisin’ on Main car show and many more. The DBA also administers the Downtown Dollars program and several other downtown enhancement programs. The DBA also oversees the general downtown branding and marketing for the Downtown Bozeman Partnership